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Foyer Advertising
Advertising in cinema foyers targets audiences before films begin, using posters, digital displays and promotional materials in high-traffic entrance areas.
Pre-Film Advertising
Advertising content shown in cinemas before the main feature film begins, reaching audiences during high-attention moments before screenings.
Playout Report
A detailed report documenting when and how many times an out-of-home advertisement was displayed on digital screens during a contracted campaign period.
Likelihood to See (LTS)
A metric measuring the probability that a target audience will see an out-of-home advertisement based on location, timing, and foot traffic patterns.
Cover / Cover Build (OOH)
The percentage of a target audience exposed to an OOH campaign at least once during a specified period, measured through audience reach metrics.
Mood Targeting (Audio)
Audio targeting that places ads based on listener mood, emotional state, or contextual listening situation rather than demographics alone.
Run of Week (ROW)
Run of Week (ROW) is a radio advertising package where your ads are scheduled across an entire week at the station's discretion, offering lower costs than fixed
Fixed Spot vs Run of Day (ROD)
Fixed Spot places ads at specific times, while Run of Day (ROD) allows broadcasters to schedule ads flexibly within dayparts, offering different cost and contro
Airtime Rotation
A radio scheduling strategy that distributes adverts across different dayparts and weeks to maximise reach and frequency among target audiences.
Share of Listening
Share of Listening measures the percentage of total listening time a radio station or audio platform captures within a target audience during a specified period
Average Hours Per Listener
Average Hours Per Listener (AHPL) measures the mean number of hours each listener tunes into a radio station or audio service weekly, indicating audience loyalt
Breakfast Show Advertising
Radio advertising during breakfast time slots (typically 6am-10am), targeting commuters and early morning audiences with high reach and engagement.
Pre-Roll (Audio)
Audio advertisements played before podcast episodes begin. Pre-roll ads are typically 15-30 seconds and appear before the main content starts.
Bid Request / Bid Response
The real-time exchange of ad purchase requests and pricing offers between ad exchanges and buyers, forming the core mechanism of programmatic advertising.
Unified ID 2.0
Unified ID 2.0 is an open-source identity framework that enables advertisers to recognise and target users across websites without third-party cookies.
Facing Matter
Advertising space on the front or back cover of a newspaper or magazine, commanding premium rates due to high visibility and reader engagement.
Regional Split Run
A print advertising technique that delivers different creative versions to specific geographic regions within a single publication issue, enabling localised mes
Net Circulation
The number of copies of a publication actually distributed and read, excluding returns and unsold copies. A key metric for calculating print media reach.
Minutage Cap (Ofcom)
Ofcom's limit on the amount of advertising airtime broadcasters can transmit per hour, set to protect viewers from excessive commercial breaks on UK television.
Station Average Price (SAP)
The average cost per 30-second spot across a TV station's schedule, calculated by dividing total airtime revenue by total ad inventory sold.