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Optimised CPT
Optimised CPT (Cost Per Thousand) is a TV pricing model where advertisers pay based on actual viewership data rather than standard rate cards, enabling more eff
Modelled Conversions
Estimated conversions attributed to touchpoints where direct measurement isn't possible, using statistical models to fill data gaps.
Assisted Conversion
A conversion where a touchpoint influenced the customer journey but wasn't the final interaction. Tracks the full path to purchase across multiple channels.
Guaranteed Admissions
A cinema advertising guarantee where an advertiser secures a minimum number of ad impressions across specified cinemas during a set period.
Admissions Index
A metric measuring cinema advertising effectiveness by tracking how many people attended screenings after exposure to ads, relative to baseline attendance figur
Gross Contacts (OOH)
The total number of potential exposures to an out-of-home advertisement, calculated by multiplying daily traffic by the number of days a campaign runs.
Geoframe
A geographical boundary or zone used in out-of-home advertising to target specific locations and measure campaign performance across defined areas.
Loop Length (DOOH)
The duration of a complete advertising sequence on a digital out-of-home (DOOH) screen before it repeats. Typically ranges from 10-60 seconds depending on inven
Share of Time (DOOH)
The percentage of time a specific creative occupies a digital out-of-home screen during a set scheduling period, determining visibility and campaign reach.
Panel Audit
Independent verification of outdoor advertising panel locations, specifications and audience metrics to ensure media buying accuracy and campaign effectiveness.
Visibility Adjusted Contact (VAC)
A metric adjusting outdoor advertising impressions by actual visibility, accounting for factors like viewing angle, obstruction, and dwell time to reflect real
Retail OOH (Shopping Centre)
Advertising space in UK shopping centres and retail destinations, targeting consumers during shopping trips. High-traffic, location-based OOH format ideal for f
Download vs Stream (Podcast)
Download and stream are two distinct methods for podcast consumption, affecting listener engagement metrics, ad delivery, and campaign measurement strategies.
Sequential Messaging (Audio)
A radio advertising strategy delivering multiple related messages to the same listener across sequential time slots or programmes, building narrative or reinfor
Audio Completion Rate
The percentage of audio ad listeners who hear an entire advertisement from start to finish, measured across streaming platforms and radio stations.
Copy Split (Radio)
A radio advertising technique where different versions of the same ad creative are broadcast to test messaging, offers, or audience targeting effectiveness.
Spot Separation
The minimum time gap required between consecutive radio advertisements for the same advertiser to comply with broadcast regulations and maintain listener experi
Weekly Reach (Radio)
The number of unique radio listeners reached at least once during a single week. A key metric for measuring radio campaign frequency and audience size.
Radio Roadshow
A mobile promotional tour where radio stations broadcast live from different venues across the UK, combining on-air content with in-person brand activations and
Listen-Through Rate (LTR)
The percentage of listeners who continue listening to a radio or audio ad through to completion, measuring engagement and ad effectiveness.