SEO, AEO & Search

A 301 redirect is a permanent HTTP status code that automatically forwards users and search engines from one URL to another, preserving SEO value.

Answer Engine Optimisation is the practice of optimizing content to rank in AI-powered search engines like ChatGPT and Perplexity, which provide direct answers

Links from external websites pointing to your site. Backlinks are a key ranking factor in SEO, signalling authority and trustworthiness to search engines.

A canonical URL is the preferred version of a webpage that search engines should prioritise when multiple versions of the same content exist.

Crawl budget is the number of pages search engines will crawl on your site within a given timeframe. Optimising it ensures important pages get indexed.

Crawl depth measures how far into a website's structure search engine bots can navigate before resources are exhausted or links become inaccessible.

A file submitted to Google Search Console telling Google which backlinks you don't want counted towards your site's ranking.

Domain Authority is a search engine ranking metric predicting how well a website will rank on Google. Higher DA scores indicate stronger SEO performance and …

E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) is Google's quality framework for evaluating content credibility and ranking authority.

E.164 is the international telephone numbering standard defined by the ITU-T that assigns every phone number a globally unique numeric identifier of up to 15 …

Entity-based SEO optimises content around real-world entities (people, brands, places) rather than just keywords, helping search engines understand context and

Faceted navigation SEO optimises filtered product pages to improve search visibility whilst maintaining user experience across e-commerce sites.

A featured snippet is a highlighted search result that appears above organic listings, displaying concise answers to user queries in a formatted box.

Generative Engine Optimisation is the practice of optimizing content for AI-powered search engines and chatbots that generate answers rather than listing links.

Periodic updates to Google's ranking algorithm that affect how websites are indexed and ranked in search results, impacting SEO strategies across all industries

Google's framework for evaluating content quality based on helpfulness, experience, and relevance. Critical for AEO success and search visibility.

HTML tags that tell search engines which language version of a page to display to users in different regions or speaking different languages.

Index bloat occurs when search engines crawl and index excessive low-value pages, wasting crawl budget and diluting site authority.

Indexation is the process of search engines discovering and adding your web pages to their index. Without indexation, your content won't appear in search result

The practice of linking from one page to another page within the same website to improve navigation, user experience, and search engine crawlability.

JavaScript SEO optimises how search engines crawl and index JavaScript-heavy websites, ensuring content visibility in organic search results.

When multiple pages on your website target the same keyword, they compete with each other in search results, diluting your ranking potential and traffic.

A structured database of entities and their relationships that search engines use to understand context and deliver more accurate answers to user queries.

Link velocity measures the speed at which a website acquires new backlinks. It's a factor Google considers when evaluating site authority and ranking potential.

Examining server log files to understand how search engine crawlers interact with your website, revealing indexation issues and crawl efficiency problems.

Specific, multi-word search phrases with lower search volume that target niche audiences. Long-tail keywords typically convert better than broad terms.

An HTML element that summarises page content in 150-160 characters, displayed under the page title in search results to improve click-through rates.

Off-page SEO encompasses strategies outside your website that improve search rankings, primarily through backlinks, brand mentions, and social signals.

On-page SEO optimises individual web pages to rank higher in search results through content, HTML elements, and technical improvements.

Orphan pages are web pages with no internal links pointing to them, making them difficult for search engines to discover and users to navigate to.

A Moz metric predicting how well a webpage will rank in search results, based on link authority and quality signals from 0-100.

Passage Ranking is Google's AI system that identifies and ranks specific passages within web pages to answer user queries, rather than ranking entire pages.

People Also Ask boxes are Google search features displaying related questions users commonly ask about a topic, appearing below organic results.

A text file that tells search engine crawlers which pages to index and which to avoid, controlling how bots access your website.

SERP volatility measures fluctuations in search rankings over time. High volatility indicates unstable positions, affecting SEO strategy and content performance

HTML code that helps search engines understand page content by labelling information like products, events, and organisations. Improves search visibility and ri

Search intent is the underlying goal or reason behind a user's search query. Understanding what searchers actually want – whether information, products, or soluti

A soft 404 occurs when a page returns a successful HTTP status code (like 200) despite containing little or no useful content, confusing search engines …

Technical SEO optimises website infrastructure and backend elements to help search engines crawl, index, and rank your content effectively.

Establishing your website as a trusted expert across interconnected topics within a specific niche, signalling authority to search engines and users alike.

An XML file that lists all pages on your website, helping search engines discover and crawl your content more efficiently for better indexing.

Search results that answer user queries directly on the search engine results page, without requiring a click to another website.