On-Page SEO
Terms in On-Page SEO
Backlinks
Links from external websites pointing to your site. Backlinks are a key ranking factor in SEO, signalling authority and trustworthiness to search engines.
Disavow File
A file submitted to Google Search Console telling Google which backlinks you don't want counted towards your site's ranking.
Domain Authority
Domain Authority is a search engine ranking metric predicting how well a website will rank on Google. Higher DA scores indicate stronger SEO performance and …
Featured Snippet
A featured snippet is a highlighted search result that appears above organic listings, displaying concise answers to user queries in a formatted box.
Internal Linking
The practice of linking from one page to another page within the same website to improve navigation, user experience, and search engine crawlability.
Keyword Cannibalisation
When multiple pages on your website target the same keyword, they compete with each other in search results, diluting your ranking potential and traffic.
Link Velocity
Link velocity measures the speed at which a website acquires new backlinks. It's a factor Google considers when evaluating site authority and ranking potential.
Long-Tail Keywords
Specific, multi-word search phrases with lower search volume that target niche audiences. Long-tail keywords typically convert better than broad terms.
Meta Description
An HTML element that summarises page content in 150-160 characters, displayed under the page title in search results to improve click-through rates.
Off-Page SEO
Off-page SEO encompasses strategies outside your website that improve search rankings, primarily through backlinks, brand mentions, and social signals.
On-Page SEO
On-page SEO optimises individual web pages to rank higher in search results through content, HTML elements, and technical improvements.
Page Authority
A Moz metric predicting how well a webpage will rank in search results, based on link authority and quality signals from 0-100.
People Also Ask
People Also Ask boxes are Google search features displaying related questions users commonly ask about a topic, appearing below organic results.
SERP Volatility
SERP volatility measures fluctuations in search rankings over time. High volatility indicates unstable positions, affecting SEO strategy and content performance
Search Intent
Search intent is the underlying goal or reason behind a user's search query. Understanding what searchers actually want – whether information, products, or soluti
Topical Authority
Establishing your website as a trusted expert across interconnected topics within a specific niche, signalling authority to search engines and users alike.