Answer Engine Optimisation
Terms in Answer Engine Optimisation
Answer Engine Optimisation (AEO)
Answer Engine Optimisation is the practice of optimizing content to rank in AI-powered search engines like ChatGPT and Perplexity, which provide direct answers
E-E-A-T
E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) is Google's quality framework for evaluating content credibility and ranking authority.
Entity-Based SEO
Entity-based SEO optimises content around real-world entities (people, brands, places) rather than just keywords, helping search engines understand context and
Generative Engine Optimisation (GEO)
Generative Engine Optimisation is the practice of optimizing content for AI-powered search engines and chatbots that generate answers rather than listing links.
Helpful Content System
Google's framework for evaluating content quality based on helpfulness, experience, and relevance. Critical for AEO success and search visibility.
Knowledge Graph
A structured database of entities and their relationships that search engines use to understand context and deliver more accurate answers to user queries.
Passage Ranking
Passage Ranking is Google's AI system that identifies and ranks specific passages within web pages to answer user queries, rather than ranking entire pages.
Zero-Click Search
Search results that answer user queries directly on the search engine results page, without requiring a click to another website.