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Audio Watermarking
A digital technique embedding inaudible codes into audio broadcasts to track listener engagement and verify ad delivery across radio and streaming platforms.
Dynamic Creative Optimisation (DCO)
Automated technology that personalises ad creative in real-time based on user data, showing different versions to different audiences without manual interventio
Skip Rate (Audio)
The percentage of listeners who skip or fast-forward through an audio ad before it completes. A key metric for measuring ad engagement and campaign effectivenes
VAST Tag
VAST Tag is an XML-based code snippet that enables programmatic video ad serving, allowing advertisers to dynamically insert ads into video inventory across mul
On-Sale Date
The date a print publication becomes available for public purchase at newsagents, supermarkets and other retail outlets.
Time to First Byte (TTFB)
Time to First Byte (TTFB) measures the time between requesting a webpage and receiving the first data from the server. It's a critical metric for website perfor
Data-Driven Attribution (DDA)
An attribution model using machine learning to assign credit to touchpoints based on actual conversion data rather than predefined rules.
Wallscape
Large-format billboard advertisements integrated into urban architecture, typically on building facades or structures. A premium OOH format offering high visibi
Total Hours (Radio)
Total Hours is the cumulative amount of airtime a radio station broadcasts annually, used to calculate advertising rates and audience reach in media planning.
Bumper Ad
A short video advertisement, typically 6 seconds or less, designed to deliver a quick brand message before, during or after streaming content.
Addressable TV
Addressable TV delivers targeted ads to specific households based on data, rather than broadcasting the same ad to all viewers on a channel.
Daypart
A specific time period within a broadcast day, used to target audiences by their viewing habits and behaviour patterns.
Consent Mode v2
Google's updated consent framework enabling advertisers to run campaigns while respecting user privacy choices and complying with regulations like GDPR and ePri
Multi-Touch Attribution
A method that credits multiple touchpoints across a customer's journey rather than attributing all credit to a single interaction, providing a more accurate vie
Behavioural Targeting
Targeting ads to users based on their online behaviour, interests, and browsing history rather than demographic data alone.
Data Layer
A structured layer of code that captures and organises user interaction data for analytics and marketing tools without modifying page functionality.
Data Management Platform (DMP)
A technology platform that collects, organises and activates audience data from multiple sources to enable targeted advertising and personalised marketing campa
Largest Contentful Paint (LCP)
LCP measures how quickly the largest visible element loads on a webpage. It's a Core Web Vital that directly impacts user experience and SEO rankings.
Make-Good (TV)
A free replacement broadcast or advertising spot offered by a TV station when an originally scheduled ad fails to air or underperforms.
Media Kit (Press Kit)
A comprehensive marketing document that publishers provide to advertisers, detailing audience demographics, circulation figures, advertising rates, and availabl