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Cross-Platform Audio
Audio advertising strategy that reaches audiences across multiple platforms including streaming services, podcasts, radio, and social media simultaneously.
Station Domination
A radio advertising strategy where a single advertiser dominates airtime across multiple dayparts on one station, maximizing brand presence and frequency.
Commercial Radio Advertising
Paid audio advertisements broadcast on UK commercial radio stations during programming breaks. A cost-effective channel for reaching local and national audience
Preferred Deal
A private marketplace deal where publishers offer premium inventory to selected buyers at negotiated rates before opening to broader auction.
Loose Insert
A promotional item or advertisement physically inserted loose between magazine pages, rather than bound or glued into the publication.
Solus Position
A premium newspaper advertising position where an advertiser's ad appears alone on a page or section, without competing ads nearby.
Copy Deadline
The final date by which print advertising copy and creative materials must be submitted to a publisher or media owner to meet publication deadlines.
Run of Paper (ROP)
Run of Paper (ROP) is a newspaper advertising placement where your ad appears anywhere within the publication at the publisher's discretion, typically at a lowe
Copy Rotation
A broadcast scheduling technique where multiple TV ad versions rotate across time slots to maximise reach and prevent viewer fatigue.
Scatter Market
The scatter market is the TV advertising inventory sold on a spot basis close to air date, offering flexibility but typically at premium rates compared to upfro
Linear TV Advertising
Traditional TV advertising delivered in real-time through scheduled broadcast slots on terrestrial, satellite, or cable channels. Viewers watch ads at predeterm
Cinema Screen Advertising
Advertising displayed on cinema screens before, during or after films. A premium channel for reaching engaged audiences in a captive viewing environment.
Broadcaster VOD (BVOD)
Broadcaster Video on Demand (BVOD) is ad-supported streaming content offered directly by UK TV channels like BBC iPlayer, ITV Hub, and All 4.
MRAID
MRAID is a standardised framework enabling rich, interactive ad experiences within mobile apps. It allows ads to expand, play video, and access device features
Agency Commission (Print)
The percentage of media spend that media agencies retain as payment for negotiating print advertising placements and managing campaigns on behalf of clients.
Full Page Ad (FPA)
A Full Page Ad (FPA) is a newspaper advertisement that occupies an entire page, providing maximum visibility and impact for premium brand messaging.
Ad-Funded Programming
Television programming funded by advertising revenue rather than subscription fees, where commercials support production costs and broadcaster income.
Search Impression Share
The percentage of eligible impressions your ads received out of the total available in the market. A key metric for understanding search campaign reach and comp
Ad Verification
The process of confirming that digital ads are delivered to real users in brand-safe environments, meeting agreed standards and appearing where intended.
Trim Size
The final dimensions of a printed product after trimming excess paper. Critical for design planning and print production specifications.