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What is RAG in AI?
RAG is an AI technique that combines document retrieval with language models to generate accurate, contextual responses using real-time data.
Robotic Process Automation in Advertising
Software automation that mimics human actions to execute repetitive marketing and media buying tasks with minimal human intervention.
Cinema Media Planning
Strategic planning and buying of advertising space in UK cinemas, involving audience analysis, screen selection, and campaign timing to reach viewers during fil
Admissions-Based Targeting
Targeting cinema audiences based on their admission data and attendance patterns to deliver ads to frequent or specific moviegoers.
Radio Reach & Frequency
Reach and frequency are two core metrics measuring how many people hear your radio ad (reach) and how often they hear it (frequency).
Contextual vs Behavioural
Contextual targeting reaches audiences based on page content, whilst behavioural targeting uses browsing history and user actions. Each approach offers distinct
TCF 2.0 (Transparency & Consent Framework)
TCF 2.0 is the EU/UK standard for managing user consent and data transparency in digital advertising, requiring publishers and advertisers to disclose data prac
Forme Date
The deadline by which print advertisements must be submitted to a publication for inclusion in a specific issue or edition.
Hi-Res PDF/X-1a
A standardized PDF format designed for high-quality print production, ensuring colour accuracy and reliable file handoff between agencies and printers.
Earpiece Ad
A small advertisement positioned near the masthead or contents page of a magazine, typically featuring a product or service announcement.
Advertiser-Funded Supplement
A magazine section funded by an advertiser and professionally produced to promote their brand, products or expertise while maintaining journalistic standards.
TVR Delivery
The actual number of TVRs (Television Ratings) delivered by a media plan compared to the target agreed with a client.
Macro vs Micro Spot Lengths
Macro spots are longer TV advertisements (10-60 seconds), whilst micro spots are brief placements (1-5 seconds). Each serves different campaign objectives and b
Centre Break vs End Break
Centre breaks and end breaks are TV advertising slots positioned at different points within programmes. Centre breaks occur mid-programme, while end breaks air
Peak vs Off-Peak TV
Peak times are high-viewership TV slots (typically 19:00-22:30) commanding premium rates, while off-peak offers cheaper airtime during lower-audience periods.
Lift Study
A controlled experiment measuring the incremental sales or conversions driven by a specific marketing campaign by comparing exposed and control audiences.
Cinema Sponsorship
Cinema sponsorship involves brands partnering with cinemas or film distributors to gain visibility before, during or after screenings through advertising placem
Spot Length (DOOH)
The duration of an advertisement displayed on a digital out-of-home (DOOH) screen, typically ranging from 5 to 60 seconds, determining visibility and impact.
Two-Week Cycle (OOH)
A standard booking and measurement period in UK out-of-home advertising where campaigns run for 14 consecutive days, used for planning, reporting, and cost calc
Audio Pixel
A tracking pixel deployed in audio ads that measures listener engagement, conversions, and campaign performance across digital audio platforms.