Google Ads
Terms in Google Ads
Ad Rank
Ad Rank determines your Google Ads position on search results. It's calculated using bid amount, ad quality, and expected impact of extensions.
Bid Strategy
An automated approach to setting bids in Google Ads that optimises your ad spend towards specific campaign goals like conversions or ROAS.
Broad Match vs Exact Match
Broad Match casts a wider net for keywords, while Exact Match restricts ads to precise search terms. Each offers different reach and relevance trade-offs.
Campaign Budget Optimisation (CBO)
Google's automated bidding strategy that allocates your budget across ad groups and campaigns to maximise conversions. CBO simplifies budget management by letti
Negative Keywords
Words or phrases you exclude from your Google Ads campaigns to prevent ads showing for irrelevant searches, improving ROI and reducing wasted spend.
Pay-Per-Click (PPC)
A digital advertising model where you pay only when someone clicks your ad. Commonly used across Google Search, Display, and Shopping campaigns.
Performance Max Campaign
An automated Google Ads campaign type that uses machine learning to optimise across all Google channels simultaneously, requiring only creative assets and a con
Quality Score
A Google algorithm score (1-10) rating ad relevance, landing page quality, and expected click-through rate. Higher scores improve ad placement and reduce costs.
Smart Bidding
Smart Bidding uses Google's machine learning to automatically optimise your ad bids in real-time, targeting your chosen goal like conversions or ROAS.
Target CPA Bidding
An automated Google Ads bidding strategy that optimises for conversions by automatically adjusting bids to reach a target cost per acquisition you specify.
Target ROAS Bidding
An automated Google Ads bidding strategy that adjusts bids to maximise return on ad spend (ROAS) based on conversion value.