Performance Marketing

Ad Rank determines your Google Ads position on search results. It's calculated using bid amount, ad quality, and expected impact of extensions.

Meta's automated campaign type that uses AI to optimise ad delivery across Facebook, Instagram, and Audience Network with minimal manual input required.

An automated approach to setting bids in Google Ads that optimises your ad spend towards specific campaign goals like conversions or ROAS.

Broad Match casts a wider net for keywords, while Exact Match restricts ads to precise search terms. Each offers different reach and relevance trade-offs.

Google's automated bidding strategy that allocates your budget across ad groups and campaigns to maximise conversions. CBO simplifies budget management by letti

A Meta Ads feature that tracks specific user actions beyond standard events, enabling precise measurement of campaign performance against your unique business g

A LinkedIn strategy where industry professionals establish credibility by sharing valuable insights, expertise and original content to build authority and influ

Words or phrases you exclude from your Google Ads campaigns to prevent ads showing for irrelevant searches, improving ROI and reducing wasted spend.

A digital advertising model where you pay only when someone clicks your ad. Commonly used across Google Search, Display, and Shopping campaigns.

An automated Google Ads campaign type that uses machine learning to optimise across all Google channels simultaneously, requiring only creative assets and a con

Two methods of crediting conversions: post-click attributes sales to the last ad clicked, while post-view credits impressions even without interaction.

A Google algorithm score (1-10) rating ad relevance, landing page quality, and expected click-through rate. Higher scores improve ad placement and reduce costs.

Smart Bidding uses Google's machine learning to automatically optimise your ad bids in real-time, targeting your chosen goal like conversions or ROAS.

TikTok's native advertising format that allows brands to promote existing organic content or create sponsored videos within the user feed, optimised for perform

An automated Google Ads bidding strategy that optimises for conversions by automatically adjusting bids to reach a target cost per acquisition you specify.

An automated Google Ads bidding strategy that adjusts bids to maximise return on ad spend (ROAS) based on conversion value.

A comprehensive plan for using TikTok's advertising platform to reach and engage target audiences, combining creative content, audience targeting, and performan