Campaign Artwork
Terms in Campaign Artwork
Call to Action (CTA) Design
Strategic design of buttons, links, or messages that prompt audiences to take a specific action, such as clicking, purchasing, or signing up.
Campaign Artwork
Custom visual designs created specifically for advertising campaigns across print, digital, and outdoor media channels.
Creative Brief
A strategic document that outlines campaign objectives, target audience, messaging, and creative direction to guide designers and copywriters in developing mark
Creative Concept
The overarching creative idea that guides all visual and messaging elements of a marketing campaign, ensuring consistency across channels.
DPI vs PPI
DPI and PPI measure image resolution differently: DPI (dots per inch) applies to print output, while PPI (pixels per inch) describes digital displays.
Hero Image
A large, visually dominant image used as the primary focal point in digital and print campaigns to immediately capture audience attention.
Photography Direction
Strategic direction of photographic imagery for campaigns, ensuring visual consistency and brand alignment across all media channels and touchpoints.
Vector vs Raster
Vector graphics use mathematical formulas to create scalable images, while raster uses pixels. Each suits different campaign needs.