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CPM (Cost Per Mille): What It Means and Why It Matters
CPM is the cost you pay for every 1,000 ad impressions displayed to users, commonly used to price display and video advertising.
Transmission Certificate
A broadcast compliance document confirming an advertisement has been transmitted on TV at the scheduled time and date, serving as proof of delivery for media bu
Rate Card
A rate card is a document listing media outlet prices and specifications for advertising placements and packages.
AI Content Generation in Advertising
AI content generation uses machine learning to automatically create marketing copy, visuals, and ad creatives at scale and speed.
Claude AI: The Assistant Transforming Marketing and Media Planning
Claude is an AI assistant created by Anthropic that helps marketers automate content creation, analyse data, and streamline campaign planning.
What is Perplexity AI?
Perplexity AI is an answer engine using large language models to provide sourced, conversational responses to user queries.
AVOD (Ad-Supported Video on Demand)
AVOD is a video streaming model where content is free to viewers but supported by advertising. It's become a major channel for TV campaigns in the UK.
ASA (Advertising Standards Authority)
The ASA is the independent regulator of advertising in the UK, ensuring ads are legal, decent, honest and truthful across all media.
Quantization in AI: Reducing Model Size Without Losing Performance
Quantization is an AI optimization technique that reduces the precision of model weights to decrease file size and improve inference speed.
Classified Advertising
Classified advertising is paid listings in newspapers, magazines and online platforms organised by category. Common in UK media for property, jobs, and automoti
Ad Break
A scheduled break in TV programming where advertisements are broadcast. Ad breaks are sold in 10, 20, or 30-second spots and represent a core revenue model for
48-Sheet Poster
A large outdoor advertising format measuring 48 sheets (6.1m x 3.05m), commonly seen on motorways and high-traffic urban locations across the UK.
Media Kit: What It Is and Why Publishers Use Them
A media kit is a document publishers provide to advertisers outlining ad placements, pricing, audience data, and specifications available on their platform.
Competitive Positioning: Define Your Market Advantage
Competitive positioning is how you differentiate your brand in the market to stand out from competitors and appeal to your target audience.
Page Views: Understanding Your Website Traffic Metric
Page views measure the total number of times a page is loaded by visitors, a fundamental metric for understanding website traffic and engagement.
Multimodal AI
AI systems that process and understand multiple types of data (text, images, video, audio) simultaneously to make informed decisions.
Explainable AI in Advertising
Explainable AI makes machine learning decisions transparent and understandable to humans, crucial for media buying trust and compliance.
AI Scheduling in Advertising
AI scheduling uses machine learning to automatically optimize when and where ads run for maximum performance and efficiency.
Commercial Minutage
The total amount of advertising time available within a TV broadcast schedule, typically measured in seconds. Determines how many ads can be placed during a pro
Holdout Group
A control group excluded from a marketing campaign to measure its true incremental impact by comparing their behaviour against exposed audiences.