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Classified Advertising
Classified advertising is paid listings in newspapers, magazines and online platforms organised by category. Common in UK media for property, jobs, and automoti
Ad Break
A scheduled break in TV programming where advertisements are broadcast. Ad breaks are sold in 10, 20, or 30-second spots and represent a core revenue model for
48-Sheet Poster
A large outdoor advertising format measuring 48 sheets (6.1m x 3.05m), commonly seen on motorways and high-traffic urban locations across the UK.
Return on Ad Spend (ROAS)
Return on Ad Spend (ROAS) measures revenue generated for every pound spent on advertising. It's a key performance indicator for evaluating campaign profitabilit
Google Analytics 4 (GA4)
Learn how to set up and master Google Analytics 4 to track user behaviour, measure campaign performance, and make data-driven marketing decisions.
Media Kit: What It Is and Why Publishers Use Them
A media kit is a document publishers provide to advertisers outlining ad placements, pricing, audience data, and specifications available on their platform.
Page Views: Understanding Your Website Traffic Metric
Page views measure the total number of times a page is loaded by visitors, a fundamental metric for understanding website traffic and engagement.
Embeddings in AI and Advertising
Embeddings are numerical representations of words, images, or concepts that AI systems use to understand meaning and relationships.
Dataset in AI and Advertising
A collection of structured data used to train, test, and validate artificial intelligence models in advertising and marketing applications.
AI Personalisation in Advertising
Using artificial intelligence to deliver customised content, products, and experiences to individual users based on their behaviour, preferences, and data.
AI Scheduling in Advertising
AI scheduling uses machine learning to automatically optimize when and where ads run for maximum performance and efficiency.
How to Master Prompt Engineering for Better AI Results in Marketing
Learn prompt engineering techniques to get better AI outputs for marketing campaigns, content creation, and advertising strategy.
Sentiment Analysis in Advertising
Sentiment analysis uses AI to detect and classify emotions and opinions expressed in text, helping brands understand audience reactions to campaigns.
Google Gemini: AI-Powered Advertising and Content Creation
Google Gemini is an advanced AI model that can process text, images, video, and audio to help with content creation, analysis, and advertising optimization.
CMYK vs Spot Colour
CMYK uses four process inks for full-colour printing, whilst spot colour uses pre-mixed inks for specific colours. Each method suits different print application
Overdelivery / Underdelivery
When a TV campaign delivers more or fewer ad impressions than contracted, affecting campaign performance and billing reconciliation.
Commercial Minutage
The total amount of advertising time available within a TV broadcast schedule, typically measured in seconds. Determines how many ads can be placed during a pro
Holdout Group
A control group excluded from a marketing campaign to measure its true incremental impact by comparing their behaviour against exposed audiences.
96-Sheet Poster
A large-format outdoor advertising billboard measuring approximately 40 feet by 14 feet, commonly used for high-visibility campaigns across UK highways and city
SupplyChain Object
A standardized data structure defining relationships between advertisers, publishers, and intermediaries in programmatic advertising supply chains.