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TV Cost Per Thousand (CPM)
TV Cost Per Thousand (CPM) measures the cost of reaching 1,000 viewers on television, helping agencies compare efficiency across channels and campaigns.
TV Reach & Frequency
Reach measures how many people see your TV ad; frequency measures how often they see it. Both are essential metrics for planning effective broadcast campaigns.
Multiplex Advertising
Advertising across multiple cinema screens or multiplex venues simultaneously, reaching audiences at scale across different locations and showtimes.
IAB Podcast Measurement Guidelines
Industry standards established by the IAB to measure podcast audience reach, engagement and advertising performance consistently across the UK market.
SupplyChain Object
A standardized data structure defining relationships between advertisers, publishers, and intermediaries in programmatic advertising supply chains.
Trade Press Advertising
Advertising placed in industry-specific publications targeting professionals within particular sectors. A targeted channel for B2B marketing and lead generation
Gatefold Ad
A gatefold ad is an oversized magazine advertisement that folds out beyond the publication's standard page dimensions, creating an immersive multi-page display.
Upfront Buying (TV)
Upfront buying is purchasing TV advertising inventory in advance, typically months before broadcast, often at negotiated rates during the annual upfront market.
Second Screen Advertising
Advertising delivered to viewers on a secondary device while they watch TV, typically targeting their smartphones or tablets to drive engagement and response.
Programmatic Audio
Automated buying and selling of audio ad inventory in real-time, enabling precise targeting across streaming platforms, podcasts, and digital radio.
Cover Mount
A promotional item physically attached to a magazine cover, such as a CD, DVD, sample, or gift. Used to drive newsstand appeal and subscription uptake.
TV Attribution
TV attribution measures which TV campaigns or channels drove conversions, sales, or desired actions. It bridges offline TV viewing with online customer behaviou
Bid Shading
A bidding strategy where advertisers reduce their maximum bid below their true value to improve profit margins on programmatic ad purchases.
Impression Share
The percentage of available ad impressions your ads received compared to the total impressions available in your target audience.
Airport Advertising
Advertising placements in airports targeting travellers through digital screens, billboards, and transit media. Reaches affluent, captive audiences with high dw
Ad Server
Technology platform that stores, manages and delivers digital advertisements to websites and apps in real-time, tracking performance across campaigns.
Cost Per Click (CPC)
Cost Per Click (CPC) is the amount you pay each time a user clicks on your paid advertisement, commonly used in search and display campaigns.
Brand Awareness
Brand awareness measures how familiar consumers are with your brand. It's a foundational marketing metric that tracks recognition and recall among your target a
Brand Strategy
Learn to build a compelling brand strategy that sets your business apart. Discover the essential framework for defining your brand's purpose, positioning, and m
A/B Testing (Ads)
Learn how to systematically test ad variations to improve performance, reduce costs, and maximise ROI across your digital campaigns.