Social Media

The time window after a social ad click during which a conversion is credited to that ad. Typically ranges from 1 to 28 days depending …

Boosted posts promote existing organic content with a budget, while paid ads are purpose-built campaigns with advanced targeting and creative options.

Strategic management of brand social media channels, including content moderation, audience engagement, and community building across platforms.

A strategic planning tool that organizes and schedules content across social media channels, ensuring consistent posting and aligned messaging.

Core themes or topics that form the foundation of your content strategy, ensuring consistent messaging across social media channels throughout the year.

A video advertising metric where you pay only when viewers watch a video to completion or for 10 seconds, whichever comes first.

A metric measuring how worn-out audiences become with repeated exposure to the same creative assets, leading to declining engagement on social platforms.

The creator economy describes independent content creators who monetise their audiences directly through sponsorships, subscriptions, and branded partnerships,

A social media ad or post created for advertising purposes only, not shared to your organic feed. Visible only to targeted audiences.

Traffic and engagement that occurs outside trackable social channels, including direct messaging, email shares, and word-of-mouth. Represents a significant blin

A baseline metric comparing your social media engagement performance against industry standards, competitors, or historical data to assess campaign effectivenes

A planned approach to selecting and deploying hashtags across social media campaigns to improve discoverability, reach, and audience engagement.

The percentage of viewers who watch the first 3 seconds of a video before scrolling past. A critical metric for social media performance.

Content creators with 10,000–100,000 followers who build engaged communities. They offer authentic brand partnerships at lower costs than macro-influencers.

The number of people who see your social media content without paid promotion. Organic reach depends on algorithm engagement, follower count, and content qualit

Paid social refers to advertising campaigns run on social media platforms where you pay for visibility. It's essential for reaching target audiences across Face

The set of rules and machine learning systems that determine which content appears in users' feeds. Understanding algorithms is essential for effective social m

Reach is the total number of unique people seeing your content; impressions are the total number of times content is displayed, regardless of uniqueness.

Shadow banning is when social platforms secretly limit your content's visibility without notification, reducing reach to followers and new audiences.

The percentage of total social media engagement a brand receives compared to its competitors within a specific category or industry.

Social commerce integrates shopping directly into social media platforms, allowing customers to discover and purchase products without leaving apps like Instagr

The social graph maps connections between users and content on social platforms, enabling targeted advertising and relationship-based marketing strategies.

Monitoring online conversations about your brand, competitors, and industry to extract actionable insights and identify engagement opportunities.

The measure of how actively your audience interacts with your social media content through likes, comments, shares, and other meaningful interactions.

Social proof is the psychological principle that people trust and copy the actions of others, especially in social media marketing where reviews, testimonials,

Content designed to spread rapidly across social networks through organic sharing. Viral content generates massive reach with minimal paid promotion.