Email Campaigns
Terms in Email Campaigns
AMP for Email
AMP for Email is a framework allowing interactive, dynamic content in emails without requiring recipients to click through to a website.
Deliverability Score
A metric measuring the likelihood of your marketing emails reaching recipients' inboxes rather than spam folders, based on sender reputation and technical facto
Drip Campaign
A series of automated emails sent to subscribers over time on a predetermined schedule, designed to nurture leads and guide them through the customer journey.
Email Campaign
A coordinated series of marketing emails sent to a targeted audience to achieve specific business objectives like lead generation, customer retention, or produc
Inbox Placement Rate
The percentage of emails successfully delivered to subscribers' inboxes rather than spam or promotions folders. A critical metric for campaign effectiveness.
List Hygiene (Email)
The process of cleaning and validating email subscriber lists by removing inactive, invalid, or unengaged contacts to improve deliverability and campaign perfor
Open Rate vs Click Rate (Email)
Open rate measures emails delivered and read; click rate measures links actually clicked. Both gauge campaign engagement differently.