Search
Link Velocity
Link velocity measures the speed at which a website acquires new backlinks. It's a factor Google considers when evaluating site authority and ranking potential.
Topical Map
A visual diagram that organises related blog topics hierarchically, helping content teams plan interconnected articles and improve SEO through internal linking
Social Graph
The social graph maps connections between users and content on social platforms, enabling targeted advertising and relationship-based marketing strategies.
SERP Volatility
SERP volatility measures fluctuations in search rankings over time. High volatility indicates unstable positions, affecting SEO strategy and content performance
Page Authority
A Moz metric predicting how well a webpage will rank in search results, based on link authority and quality signals from 0-100.
Content Gap Analysis
A systematic audit identifying missing topics, formats, or audience segments in your existing content strategy to improve reach and SEO performance.
Entity-Based SEO
Entity-based SEO optimises content around real-world entities (people, brands, places) rather than just keywords, helping search engines understand context and
Answer Engine Optimisation (AEO)
Answer Engine Optimisation is the practice of optimizing content to rank in AI-powered search engines like ChatGPT and Perplexity, which provide direct answers
JavaScript SEO
JavaScript SEO optimises how search engines crawl and index JavaScript-heavy websites, ensuring content visibility in organic search results.
Spark Ads (TikTok)
TikTok's native advertising format that allows brands to promote existing organic content or create sponsored videos within the user feed, optimised for perform
Creator Economy
The creator economy describes independent content creators who monetise their audiences directly through sponsorships, subscriptions, and branded partnerships,
Frame Rate (fps)
Frame rate measures how many individual images (frames) display per second in video, measured in fps. It directly affects motion smoothness and is crucial for b
Social Commerce
Social commerce integrates shopping directly into social media platforms, allowing customers to discover and purchase products without leaving apps like Instagr
Off-Page SEO
Off-page SEO encompasses strategies outside your website that improve search rankings, primarily through backlinks, brand mentions, and social signals.
Indexation
Indexation is the process of search engines discovering and adding your web pages to their index. Without indexation, your content won't appear in search result
Web Accessibility (WCAG)
WCAG standards ensure websites are usable by everyone, including people with disabilities. Meeting these guidelines improves user experience and legal complianc
People Also Ask
People Also Ask boxes are Google search features displaying related questions users commonly ask about a topic, appearing below organic results.
TF-IDF (Content Optimisation)
TF-IDF is a mathematical formula that measures word importance in content, helping optimise copy for search relevance and readability across UK digital campaign
Progressive Web App (PWA)
A web application that combines the best of websites and native apps, delivering fast, reliable performance and offline functionality across all devices.
Shadow Banning
Shadow banning is when social platforms secretly limit your content's visibility without notification, reducing reach to followers and new audiences.